For years, rental companies across Europe struggled with the same headache: parking invoices arriving weeks after a car rental was completed. Operators faced mountains of paperwork, unclaimed fees, and frustrated customers. What should have been a smooth customer journey ended in unnecessary friction.

At Autopay, we asked a simple question: What if parking could be as seamless as the rental itself?

Listening to the Industry

“When we sat down with our partners, it became clear that the issue wasn’t just about invoices,” explains Sandra Hovland, International Markets & Partnerships.

“It was about time, efficiency, and customer trust. We didn’t just want to solve an administrative problem. We wanted to reimagine the experience of renting and returning a car - and make parking a natural, invisible part of that journey.”

Working closely with rental operators, Autopay set out to design a solution that would remove complexity from the process.

The solution: Autopay Fleet

The result was Autopay Fleet, a fully automated API solution now transforming how mobility operators manage parking. With Fleet, Autopay’s operators can:

• Aggregate thousands of parking transactions into a single monthly invoice Integrate fees directly into the rental bill at the moment of vehicle return
• Recover lost revenue by ensuring no parking costs are overlooked
• Cut administrative time dramatically while eliminating paperwork

“True innovation often starts with everyday frustration,” says Christer Halvorsen, former Head of Product & Design.

Measurable Impact

The impact has been tangible and not just for operators, but for customers and the environment:

• 40 to 80 full-time roles saved per country
• €350,000 in previously lost revenue recovered annually
• €25,000 saved each year on postage and paper for large operators
• And most importantly: a smoother, more trusted customer experience

Recognition in Brussels

Earlier this spring, Autopay Fleet was nominated for the prestigious EPA Award in the category “Best Digitalisation of a Parking Project or Service”. The nomination is more than recognition of a product - it is a signal that the mobility industry is ready for bold, practical solutions that make a real difference.

“We are incredibly proud to see our work recognised at a European level,” says Hovland.

“Whether we take home the award or not, being shortlisted shows that the industry values progress that benefits both operators and customers.”

Beyond the award: The road ahead

While Brussels has been an important milestone, the journey is far from over. Autopay Fleet is already live across the Nordics and now, expansion is underway. The ambition is simple: to continue building partnerships that reduce friction, cut costs, and enable smarter mobility ecosystems.

“Fleet is just the beginning,” Halvorsen concludes. “Parking may not always be glamorous, but solving the invisible problems is where true innovation lies. And that is what drives us forward.”

From a coffee conversation to a European nomination, Autopay Fleet shows what happens when curiosity meets collaboration.